Ask the experts: favorite Business books

Shannon Hinderberger

As the digital landscape evolves, cultivating a solid online community has become integral to your marketing planning. 

Mark Schaefer’s “Belonging to the Brand: Why Community is the Last Great Marketing Strategy” serves as a guiding light, providing actionable steps and inspirational case studies on building and monetizing communities. Whether you’re a brand seeking to strengthen your community presence or an individual interested in monetizing your community, this book is a valuable resource to ignite your journey toward fostering meaningful connections and driving business growth.

Get it:

Belonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer

Follow Shannon:

@heyshannonlee

Katie Casillas, Casillas Media & Consulting

I loved listening to Jen Sincero’s audiobooks, You Are A Badass At Making Money. It helped me get into the right mindset to leave my agency 9-5 and start working for myself. 

Get it:

You Are A Badass At Making Money by Jen Sincero

As a social media gal, I also enjoyed reading Gary Vee’s Jab Jab Jab right hook and have “Twelve and a half” on my reading list.

Get it:

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk

 

Last – not necessarily a business book, but has helped me in business with mindset is “Happy Pocket Full of Money” by David Cameron Gikandi. I pick it up and read chapters all the time. 

Get it:

A Happy Pocket Full of Money, by David Cameron Gikandi

Follow Katie:

@heykatiecasillas

Victoria Chiampas, Champ Social 

Victoria (Champ Social) I love and always go back to Atomic Habits by James Clear. It’s great for life beyond just business but especially in a world like social media where consistency is king, it helps refocus on good habits that lead to big results over time.

Get it:

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear

Follow Victoria:

@champsocialmediamgmt

Darlene Veenhuizen

My favorite books are “Start With Why” by Simon Sinek. I love how he encourages you to look for your why and blend it out into everything else you do.  

Get it:

Start With Why, by Simon Sinek

I also love Rework by Jason Fried and David Heinemeirer Hansson (founders of 37signals/basecamp) and read this at the very beginning of my freelance career. It’s packed with short, inspirational chapters that help you hone in on what you really want and need to get started now.

Rework by Jason Fried and David Heinemeier Hansson

 Follow Darlene:

@picklejarstudios

 

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