Don’t wait to start planning your holiday marketing
by Shannon Hinderberger
The leaves are starting to change, and there’s a hint of pumpkin spice in the air. While it might seem like you have plenty of time before the holiday season kicks in, the truth is, September might actually be cutting it too close to plan and start your holiday marketing campaign. Let’s dive into the reasons why, backed by some eye-opening stats.
The countdown has begun
According to research conducted by the National Retail Federation, around 40% of consumers start their holiday shopping before Halloween. Yes, you read that right! Halloween hasn’t even arrived, and a significant chunk of shoppers is already ticking off items from their holiday shopping lists. If you’re only beginning to plan your marketing strategies in September, you risk missing out on these early bird shoppers.
Online searches are rising
Google’s data reveals a crucial trend: holiday-related searches begin to surge as early as September. From gift ideas to holiday deals, people are already turning to search engines to plan their holiday purchases. Waiting until September to start your marketing means you might not have a fully optimized online presence to capture these searches, leading to missed opportunities.
Competitive pressure is heating up
By September, many businesses have already fine-tuned their holiday marketing campaigns. This means you’ll be entering a fiercely competitive landscape where attention is hard to grab. With consumers bombarded by holiday-themed ads and promotions, it’s essential to start early to secure your place in the spotlight.
Our solution: The Holiday Marketing Workshop
But don’t worry – it’s not too late to turn things around! Join our upcoming workshop on September 20 at 9 am PST for $9, where we’ll unravel the secrets of successful holiday marketing. Learn how to create compelling campaigns, engage with your audience, and stay ahead of the holiday rush.
Don’t let the holiday season catch you off guard. Reserve your spot for our workshop and equip yourself with the tools to make this holiday season a success for your business. Let’s work together to ensure your brand shines bright during the most wonderful time of the year.
DASH Content Co.
Marketing, Strategy, Design, UGC and Content
115 NW Oregon Ave, #7, Bend OR 97703
Monday - Thursday 9am - 4pm
Reach out anytime and we'll get back to you!
Sign up to get Dash Notes
Our marketing trends and tips newsletter: