Awkwardness is a right of passage.
Here’s how to work with it, and
move past it to success.

by Shannon Hinderberger

The holiday season is more than just twinkling lights and joyful carols; it’s a golden opportunity for businesses to shine and thrive. However, success amidst the festive frenzy requires careful planning and strategic execution. Goal setting is one of the most crucial elements of a successful holiday marketing strategy. Let’s explore why setting goals is essential for your holiday marketing and how it can make all the difference in your seasonal success.

We’ve all been there. Starting something new that feels uncomfortable, that we want to quit, but know we have to keep going. I had a client once who, in the early days of her video journey, almost threw in the towel.

You see, a friend had casually mentioned that her videos were ‘boring.’ Ouch, right? It stung, and it almost stopped her from creating more content. That feeling of self-doubt and that nagging thought that maybe she wasn’t cut out for this video thing – we’ve all been there.

But here’s the kicker: Those initial awkward videos? They’re like a rite of passage. They’re proof that you’re stepping out of your comfort zone, and that’s where the magic happens. It’s where you find your groove, style, and unique voice.

It’s easy to get discouraged when making TikToks and Instagram Reels, especially when those likes and follows need to pour in. But here’s the golden nugget of wisdom: Consistency is your best friend.

Think of it like planting a seed. You water it, nurture it, and patiently watch it grow. The more you show up, even when it feels awkward, the more your audience will connect with you. They’ll see the real, authentic you, and that’s what builds trust and engagement.

Pushing past the awkward stage of making TikTok and Instagram Reels can be challenging, but with determination and practice, you can do it. 

Here are three steps to help you overcome that initial discomfort:

  1. Embrace Imperfection: Understand that nobody starts as a pro. Your first few videos might feel awkward, and that’s entirely normal. Embrace imperfection as a part of the learning process. Remember, even the most successful creators had to start somewhere.
  2. Practice Regularly: The more you practice, the more confident you’ll become. Dedicate time each day or week to create content. Experiment with different styles, topics, and editing techniques. Over time, you’ll notice improvement, and your confidence will grow.
  3. Seek Feedback and Learn: Don’t hesitate to ask for feedback from trusted friends or peers experienced in content creation. Constructive criticism can help you identify areas for improvement. Watch your videos critically and analyze what works and what doesn’t. Learning from your mistakes is a valuable part of the process.
  4. Foster Authenticity: Constantly monitoring your competition’s content can inadvertently lead to imitation rather than innovation. While staying aware of industry trends is essential, more than focusing on competitors might steer you away from your unique voice and authenticity. Authenticity is a critical factor in connecting with your audience. Instead of mimicking others, express your genuine self and brand identity. This approach will help you build a more loyal and engaged following that will appreciate your originality and authenticity.

While it’s beneficial to be aware of industry trends and competitors, it’s equally important to maintain your authenticity and focus on your unique content style and brand. This way, you can stand out in a crowded digital landscape and create a more meaningful connection with your audience.

Refrain from letting those initial hurdles or naysayers hold you back.

Embrace the awkward stage, keep pushing forward, and remember, consistency is your secret weapon. 

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